Hangar 36 Monthly SEO Report

Your headline numbers

What I track	AUG 2026	SEP	OCT	NOV
Actions on your Google listingClicks, menu views, directions and calls, straight off Google.Google profile, full August · 3 Sep	2,606	·	·	·
Your rating, and who gave itThe first thing a stranger sees.Google profile · 27 Aug	4.6 from 372	·	·	·
Clicks through to the websiteThe biggest single share of those actions.Google profile, full August · 3 Sep	1,136	·	·	·
Menu views on Google itselfDemand for your menu, happening on the listing rather than the site.Google profile, full August · 3 Sep	721	·	·	·
Reviews with no replyPeople who wrote about you and got no answer.Google profile · 1 Sep	42	·	·	·
Website visitorsWho reaches the site, and what they do once they are there.	Analytics goes in this month, so visitor numbers start with the next report.

Where you were starting from. In the six months to August, read on 27 August, the listing took 16,012 actions, including 7,341 clicks through to the website and 4,372 menu views. Those are six month totals, not August, which is why they sit outside the table rather than in a month column.

The one thing here I cannot finish on my own. Replies are written for all 42 and waiting on how you want reviews handled. 12 are to happy customers, 30 to unhappy ones. Read the replies.

Section 01

What I did this period

Month one went into your Google Business Profile, and August is the first month with figures standing against it.

Took over your Google Business ProfileFirst full audit of the listing, and the fixes below all came out of it.Google profile
Fixed two wrong facts on your listingGoogle was telling people you have no vegetarian options. It now says you do. The listing also claimed free and paid parking at the same time.Google profile, attributes
Rewrote the business descriptionCut "built on the site of a former working airfield" because I cannot verify it. Confirm it and it goes straight back in. 734 of 750 characters.Google profile, business description field
Set your holiday hours for the yearYour own 8 to 3 rule for bank holiday Mondays, applied to ten dates rather than guessed.Google profile, special hours
Submitted your details to 25 directoriesOne name, address and phone everywhere. Matching details across the web are part of how Google decides to trust a listing.BrightLocal, plus a new Bing listing
New page for breakfast catering397 words aimed at people searching for breakfast catering in Hazlet.hangar36nj.com/catering/breakfast
Gave the visit page more depth292 words to 336, with parking, BYOB and how to find the plaza. Thin pages rank for less.hangar36nj.com/visit
Wrote replies to all 42 unanswered reviews12 to four and five star reviews, 30 to three stars and below. None posted yet, see below.Google profile, drafted
Added a "how did you hear about us" questionOn both enquiry forms, proven end to end with real submissions.visit and catering forms
Your sitemap now carries change datesSearch engines get told when a page changed, which is what prompts them to look again.hangar36nj.com/sitemap-0.xml

Standing monthly jobs appear once the log can show real runs.

One for you to close, caught on the directory run: Facebook reads 1396 U.S. 36, Google now reads 1396 NJ-36. I have no Facebook login.

Section 02

The numbers, and where each one came from

Your Google listing, six months, pulled the day access came through.

Figure	Value	Where it was read	Measured on
Times your listing appeared in search, March to August	80,431	Google Business Profile, Performance panel	27 Aug 2026
Actions taken on the listing, March to August	16,012	Google Business Profile, Performance panel	27 Aug 2026
Bookings through the listing	0 A measured zero. The booking surface is live and unused.	Google Business Profile, Performance panel	27 Aug 2026
Your Google rating	4.6	Google Business Profile dashboard	27 Aug 2026
Reviews	372	Google Business Profile dashboard	27 Aug 2026
Reviews with no reply	42 Counted one by one through the whole list, not estimated.	Google Business Profile, full review list	1 Sep 2026
Pages of the site Google has actually listed	3 of 8 The other five cannot appear in search until Google gets to them.	Google site: query	27 Aug 2026
Pages on the site	9	Site build	31 Aug 2026
Website visits	NOT MEASURED. The site had no analytics installed this period.

What those 16,012 actions actually were

Clicks through to the website 7,341
Menu views 4,372
Direction requests 2,852
Phone calls 1,447
Bookings 0

Google Business Profile, Performance panel, March to August 2026. Read 27 Aug 2026.

I will not take credit for a number unless I measured it before the work and after. Everything above says where it came from and the day I read it.

Section 03

What is waiting, and on whom

What is not done, and who it sits with.

Waiting on	Item	Since	What unblocks it
Mike	How you want reviews answered	28 Aug 2026	Your call. Read the replies, and they go up the day you rule.
Mike	The former airfield claim	27 Aug 2026	Confirm it and it goes back into your Google description.
Google	Your details reaching 25 directories	27 Aug 2026	Their queue. Quoted within seven days.
Google	Your new Bing listing going live	27 Aug 2026	Their queue. Quoted at seven to twelve days.
Google	Listing the catering, breakfast, about and specials pages	27 Aug 2026	Asked for. Google decides when it looks.

Section 04

What we track every month

What I check every month, starting here.

Measure	AUG 2026
Actions on the Google listingEverything people did on the listing	2,606
Clicks through to the websiteThe biggest share of those	1,136
Menu viewsYour menu, read on Google	721
Direction requestsPeople asking Google how to get to you	515
Phone calls from the listingTapped the number on Google	234
Your Google ratingRead on the listing	4.6
ReviewsEveryone who has rated you	372
Reviews with no replyCounted in full on 1 September	42
Pages Google has listedOnly these can appear in search	3
Pages on the siteThin pages rank for less, so each clears 300 words	9
Directories carrying your detailsA one time build, not a monthly job	25
Website visitsAnalytics goes in this month	NOT MEASURED

Next month adds its own column. These August figures were corrected once, on 3 September: the first edition went out while Google was still counting August, so it carried a part month. These cover all 31 days. A change like that gets said here, never quietly swapped. Anything I could not measure says so rather than showing a zero.

Section 05

Where these numbers come from

Check any number above without me.

Your own listing Search your name on your phone. The numbers come off it. google.com Google Rich Results Test Google's own tool. What it lists is what Google sees. search.google.com PageSpeed Insights Speed, measured by Google on the real site. pagespeed.web.dev Your sitemap Every page the site gives search engines, and when it changed. hangar36nj.com